March 6, 2026 — Surge Airbnb Management, a full-service Airbnb and vacation rental management company, announced it is expanding operations into four U.S. states with growing tourism markets: Arizona, North Carolina, Tennessee, and Hawaii.
Founded by real estate investor Humberto Marquez, the company provides end-to-end management for short-term rental properties, including listing optimization, guest communication, cleaning coordination, and dynamic pricing. Surge has previously operated in select markets, focusing on a curated portfolio of properties to ensure consistent service quality.
The expansion comes as short-term rentals continue to grow nationwide. Each of the new markets was selected based on high and consistent tourism demand and an increasing number of property investors seeking professional management services. Industry data shows that Arizona, North Carolina, Tennessee, and Hawaii attract millions of visitors annually, creating opportunities for professionally managed rental properties.
According to Marquez, the company’s model allows property owners to outsource daily management tasks, including guest support, maintenance, and operational oversight. The approach is aimed at reducing the operational burden for owners, particularly those who live far from their rental properties.
The move reflects a broader trend in the vacation rental sector, where property owners increasingly rely on professional management companies to maintain occupancy rates, optimize pricing, and comply with local regulations.
With its expansion, Surge Property Management positions itself to address growing investor demand in these markets while continuing its strategy of maintaining a manageable portfolio of properties.